Entity & semantic SEO
Entity and semantic SEO optimises around the real-world entities (people, brands, concepts) and topic relationships a page covers, helping search engines and AI understand meaning rather than matching keywords.
How to do it
- Define your key entities clearly and consistently (who/what you are)
- Use Organization and relevant schema, plus sameAs links to your profiles
- Cover topics comprehensively so relationships between concepts are clear
- Keep brand facts consistent across the web (feeds knowledge graphs)
- Write for meaning and intent, not exact-match keyword repetition
Why it matters
Modern search and AI understand entities and context, not just strings. Clear, consistent entity signals help you earn a knowledge panel, get disambiguated from similarly-named things, and be confidently cited by AI, which relies on knowing exactly what you are.
Frequently asked
A distinct real-world thing, a person, place, brand or concept, that search engines recognise and connect, independent of the exact words used to describe it.
Use consistent naming, Organization schema and sameAs links, cover your topic comprehensively, and keep brand facts aligned everywhere so engines build one clear entity for you.
Grade your site against our 250-point AEO/GEO checklist and see exactly what to fix, free, no signup.