Earn Google's trust (E-E-A-T)
In one line
You earn Google's trust by showing real experience and expertise, building authority through reputation and links, and being demonstrably trustworthy, accurate, transparent and secure.
How to show it
- Experience: show first-hand use, testing or lived knowledge
- Expertise: real authors with credentials and bios
- Authority: citations, links and mentions from respected sources
- Trust: accurate info, clear about/contact pages, HTTPS, reviews
Why it matters
E-E-A-T is central to how Google (and its raters) judge quality, especially for topics affecting health, money or safety. It's also what makes AI engines confident enough to cite you.
Frequently asked
Is E-E-A-T a ranking factor?
Not a direct one, but a framework Google's systems and raters use to assess quality. Improving it improves rankings indirectly.
What's the fastest E-E-A-T win?
Add real author bios with credentials and cite reputable sources, quick, visible trust signals.
Put this into practice
Grade your site against our 250-point AEO/GEO checklist and see exactly what to fix, free, no signup.