01

Get the basics

How Google and the AIs decide who shows up.

1
How Google picks the order
The plain-English version of how Google ranks pages.
2
Earn Google's trust (E-E-A-T)
How to demonstrate Experience, Expertise, Authority and Trust.
3
The kinds of SEO
On-page, technical, off-page, and the newer AEO/GEO, explained.
4
Keywords that pay
How to find keywords worth targeting, demand, intent and winnability.
5
Win the answer box
How to earn the featured snippet at the top of Google.
6
How search engines work
Crawling, indexing and ranking, the three steps, simply.
7
Search intent explained
The four intents behind queries, and why matching them is everything.
8
On-page vs off-page SEO
What you control on your site vs the reputation you earn off it.
9
Title tags & meta
How to write titles and descriptions that rank and earn the click.
10
Internal linking basics
How links between your own pages spread authority and help ranking.
11
Technical SEO basics
The site-health essentials that let your content rank.
12
Core Web Vitals explained
Google's three page-experience metrics, and what “good” looks like.
13
Local SEO basics
How to show up when people search for businesses “near me”.
14
Image SEO basics
How to make images help your rankings instead of slowing you down.
15
Content that ranks
The traits every high-ranking page shares, and how to write them.
Next →
Get cited by AI
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