What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, Google's framework for judging content quality, especially on topics that affect health, money or safety.
In plain English
It's not a direct ranking factor but a lens Google's raters and systems use. You demonstrate it with real first-hand experience, credentialed authors, citations, reviews, accurate information, and a trustworthy site (clear about page, secure, honest).
Why it matters for AI search
AI engines prize the same trust signals, they preferentially cite sources that look expert and authoritative. Strong E-E-A-T is one of the biggest levers for getting named by ChatGPT and Google's AI Overviews.
Frequently asked
Add real author bios and credentials, cite reputable sources, show first-hand experience, gather reviews, and keep information accurate and current.
“Experience”, first-hand use or knowledge. Google increasingly rewards content that shows the author actually did or lived the thing.
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