Local SEO basics
In one line
Local SEO optimises your presence for location-based searches, chiefly through your Google Business Profile, consistent business citations, local content and reviews.
The essentials
- Claim and fully optimise your Google Business Profile
- Keep NAP (name, address, phone) consistent everywhere
- Get listed in relevant local and industry directories
- Earn genuine reviews and respond to them
- Create location-relevant content and pages
Why it matters
For local businesses, the map pack and “near me” results drive real foot traffic and calls. A complete, consistent, well-reviewed profile is often the single biggest local ranking lever.
Frequently asked
What's the most important local ranking factor?
A complete, accurate Google Business Profile plus consistent citations and genuine reviews are the foundation.
Do reviews affect local rankings?
Yes, quantity, quality and recency of reviews influence local ranking and strongly affect whether people choose you.
Put this into practice
Grade your site against our 250-point AEO/GEO checklist and see exactly what to fix, free, no signup.