Guest posting that works
Guest posting that works means contributing high-quality, relevant articles to reputable sites in your niche, earning a contextual link and real audience, not spammy placements.
How to do it well
Target authoritative, on-topic sites your audience reads. Pitch specific, valuable topic ideas. Write genuinely useful content (not thin filler around a link). Earn a natural, relevant link, ideally in-context, with descriptive anchor text.
What to avoid
Low-quality guest-post networks, exact-match keyword anchors, and mass placements on irrelevant sites, Google treats these as link schemes. Quality and relevance are the whole game.
Frequently asked
Yes, when done on relevant, quality sites with genuinely useful content. Spammy, at-scale guest posting is not.
Natural, descriptive text, often your brand or the topic, not stuffed exact-match keywords.
Grade your site against our 250-point AEO/GEO checklist and see exactly what to fix, free, no signup.