Get other sites linking to you

In one line

You earn backlinks by creating link-worthy content and proactively promoting it, through digital PR, guest posts, resource pages, and being genuinely useful enough that others cite you.

The main methods

  • Create original, link-worthy assets (data, tools, guides)
  • Digital PR: pitch stories and data to journalists and blogs
  • Guest posting on relevant, quality sites
  • Get listed on resource and directory pages
  • Broken-link building: replace others' dead links with yours
  • Earn unlinked mentions, then ask for the link

What matters

Relevance and quality over quantity. A few links from authoritative, on-topic sites outweigh hundreds of low-quality ones, and link schemes risk penalties. Make something worth linking to, then put it in front of the right people.

Frequently asked

How many backlinks do I need?

There's no magic number, enough relevant, quality links to be competitive for your keywords. Quality and topical fit matter far more than count.

Is buying links safe?

No, paid link schemes violate Google's guidelines and risk penalties. Earn links through value instead.

Put this into practice

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Related

What is a backlink?
A vote of confidence from one site to another, and why quality beats quantity.
Digital PR for backlinks
Earn high-authority links by giving journalists something worth covering.