Digital PR for backlinks
In one line
Digital PR earns backlinks by creating newsworthy assets, original data, studies, or expert commentary, and pitching them to journalists and publications for coverage.
How it works
Create something reporters want to cite: a survey, a data study, a strong opinion, or a timely reaction. Pitch it to relevant journalists with a clear angle. Coverage earns links from high-authority news sites, the most valuable kind.
Getting started
- 1Find a data-backed or newsworthy angle in your niche
- 2Package it clearly (with quotable stats and visuals)
- 3Build a targeted list of relevant journalists
- 4Pitch a concise, benefit-led email
- 5Respond to journalist requests (e.g. HARO-style services)
Frequently asked
Why are digital PR links so valuable?
They come from high-authority news sites and are editorially earned, exactly the kind of link Google and AI trust most.
Do I need a big budget?
No, a genuinely interesting data point or expert take, well pitched, can earn coverage without a large spend.
Put this into practice
Grade your site against our 250-point AEO/GEO checklist and see exactly what to fix, free, no signup.