The SEO & GEO Academy

In one line

This Academy is a free, structured SEO·AEO·GEO curriculum written answer-first with schema, designed so people learn fast and AI engines can cite the lessons directly.

What's inside

Chapters take you from the basics of how Google and AI decide who shows up, through getting cited by AI, building authority, and a 100-day plan, plus a glossary, how-to guides, comparisons and copy-paste checklists. Every lesson leads with the answer and is grounded in our 250-point AEO/GEO checklist.

How to use it

Start with the basics if you're new, jump to “Get cited by AI” for GEO, or dip into the glossary and how-tos as reference. Then put it into practice with the free tools and a site audit.

Frequently asked

Is the Academy really free?

Yes, every lesson is free, no signup required.

Who is it for?

Founders, marketers and small teams who want to rank on Google and get cited by AI, without jargon.

Put this into practice

Grade your site against our 250-point AEO/GEO checklist and see exactly what to fix, free, no signup.

Run a free audit Free tools

Related

What is SEO?
Improving a site to rank higher and earn more relevant organic traffic.
What is an LLM citation?
When ChatGPT, Perplexity or Gemini names your site, the new #1 ranking.