What is SEO?
SEO (Search Engine Optimization) is the practice of improving a website so it ranks higher in search engines and earns more relevant organic (unpaid) traffic.
In plain English
SEO spans three areas: on-page (content and HTML), technical (crawlability, speed, structure), and off-page (backlinks and reputation). The goal is to match what searchers want with content search engines can find, understand, and trust.
Why it matters for AI search
Modern SEO now includes AEO and GEO, optimising to be the answer that AI assistants surface and cite, not just a blue link. The fundamentals (clarity, structure, authority) power both.
Frequently asked
Typically 3–6 months to see meaningful movement, longer in competitive niches. It compounds, authority built early keeps paying off.
Yes, more than ever. AI engines pull from the same well-structured, authoritative pages that rank on Google.
Grade your site against our 250-point AEO/GEO checklist and see exactly what to fix, free, no signup.