How to rewrite a page for AI citation
To rewrite a page for AI citation, work claim by claim: add a statistic with a source and year, quote a named expert, cite the original source, tighten the prose, and swap hedged wording for plain statements.
Start with one paragraph
Pick a paragraph on a page that already ranks but AI never quotes. You will run it through five passes. Each pass targets a tactic the Princeton GEO study found lifts citations, and you keep the changes that make the claim more specific and verifiable.
The five passes
1) Numbers: replace a vague claim with a figure plus its source and year. 2) Quote: add one real, attributed expert line. 3) Cite: link the original study, not a blog about it. 4) Fluency: read it aloud and fix anything that trips you. 5) Voice: cut 'may', 'could' and 'arguably' where your evidence is solid. Before: 'Our tool helps teams move faster.' After: 'Our tool cut onboarding 40% for the average team (2025 customer audit).'
Repeat on your top pages
Do this drill on your highest-value ranking pages first, since they are already in the pool AI draws from. You are not chasing a higher Google rank; you are making a decent-ranking page the most quotable one on its topic.
Frequently asked
About 15 minutes per paragraph once you know the five passes. Batch a page's key sections in a sitting, and you can rework a whole article in under an hour.
Often you already have it: results from your own customers, a small survey, or a benchmark. Original numbers work best because no other source has them, so AI must cite you.
No. Clearer, better-sourced content tends to help ranking too. You keep the position and gain the citation.
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