What is GEO?
GEO (Generative Engine Optimization) is the practice of optimising your content and authority so generative AI engines like ChatGPT, Gemini and Perplexity name and quote you in their answers.
In plain English
SEO gets you ranked; GEO gets you quoted. As people increasingly ask AI instead of searching, being the source inside the AI's answer becomes a primary way to be discovered. GEO focuses on clarity, extractable facts, structured data, entity consistency and trusted authority.
How to do GEO
Write answer-first, add schema, keep brand facts consistent across the web, cover topics in depth, allow AI crawlers, and build the reputation models trust. Then track your citations and iterate on what gets you named.
Frequently asked
They overlap. AEO (Answer Engine Optimization) targets any answer engine including featured snippets; GEO focuses on generative AI answers specifically. The tactics largely align.
Yes, AI search is growing fast, and the foundations (clarity, schema, authority) also strengthen your classic SEO.
Grade your site against our 250-point AEO/GEO checklist and see exactly what to fix, free, no signup.