How to find keyword gaps
In one line
Finding keyword gaps means comparing your rankings to competitors' to surface valuable terms they rank for and you don't, ready-made content opportunities.
The steps
- 1Identify your top organic competitors
- 2Use a keyword-gap tool to compare ranking keywords
- 3Filter for terms they rank for that you don't
- 4Prioritise by relevance, intent, volume and winnability
- 5Create better content targeting the best gaps
Tips
Gaps reveal proven demand your competitors are already capturing. Focus on relevant, winnable terms where you can genuinely make the best answer, not every gap is worth chasing.
Frequently asked
What's a keyword gap?
A keyword competitors rank for that you don't, an opportunity to capture demand you're currently missing.
How do I find competitors' keywords?
Use a keyword-gap/competitor tool that shows the terms each domain ranks for, then compare against yours.
Put this into practice
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