How to do competitor analysis
In one line
SEO competitor analysis studies who ranks for your target terms and why, their content, keywords, backlinks and gaps, so you can beat them where it counts.
The steps
- 1Identify who actually ranks for your target queries
- 2Analyse their top content: topics, depth, structure, intent match
- 3Compare keyword profiles to find gaps and overlaps
- 4Study their backlink sources for link opportunities
- 5Find their weaknesses, thin, outdated or missing content, and win there
Why it matters
Competitors reveal what Google rewards in your niche and where demand is proven. You don't need to copy them, you need to be more useful, current or authoritative on the terms that matter.
Frequently asked
Who are my SEO competitors?
The sites ranking for your target keywords, often different from your direct business competitors. Study who's actually on page one.
What should I copy from competitors?
Not their content, their proven topics and gaps. Then create something clearly more useful and authoritative.
Put this into practice
Grade your site against our 250-point AEO/GEO checklist and see exactly what to fix, free, no signup.