Phase 2 · Make it compound
In one line
Phase 2 shifts from quick fixes to building topical authority, clusters of interlinked content that capture demand and reinforce each other.
The plays
- 1Pick 2–3 core topics you want to own
- 2Build a pillar page for each, plus supporting articles on subtopics
- 3Interlink the cluster and answer real People-Also-Ask questions
- 4Add FAQ and Article schema to every piece
- 5Publish consistently and update older winners
Why it works
Depth signals expertise to Google and AI alike. Clusters capture dozens of long-tail queries, pass authority to your pillars, and become the source engines cite, traffic that compounds instead of spiking and fading.
Frequently asked
How many articles per cluster?
A pillar plus enough supporting pieces to cover the subtopics thoroughly, often 5–15. Depth beats an arbitrary number.
Should I publish or update?
Both, new clusters for new topics, and refreshes of existing winners, which is often the higher-ROI move.
Put this into practice
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