Get set up
In one line
The setup phase connects your measurement tools and fixes the technical basics, so everything you do next is trackable and able to rank.
Do this first
- 1Connect Google Search Console and Google Analytics 4
- 2Run a full site audit and note the critical issues
- 3Submit your XML sitemap and confirm key pages are indexed
- 4Fix crawl/index blockers and obvious speed problems
- 5Set a baseline: current clicks, impressions, positions and any AI mentions
Why it matters
You can't improve what you can't measure, and content can't rank on a site engines can't crawl. A week of setup makes the next 90 days count, and gives you a baseline to prove progress against.
Frequently asked
What if I have no data yet?
That's fine, connect the tools now so data starts accumulating. GSC and GA4 aren't retroactive, so earlier is better.
How long does setup take?
A focused few days. Don't skip it, unfixed technical blockers cap everything that follows.
Put this into practice
Grade your site against our 250-point AEO/GEO checklist and see exactly what to fix, free, no signup.