See what's working
In one line
The metrics that matter most are organic clicks and impressions (Search Console), sessions and conversions (GA4), average position and quick-win keywords, and your AI citation trend.
What to watch
- Clicks & impressions (Search Console), is visibility growing?
- Average position, are you climbing toward page one?
- Quick-win queries, page-2 keywords one push from page one
- Sessions & conversions (GA4), is traffic turning into outcomes?
- AI citation trend, are AI engines naming you more over time?
How to read it
Look at trends over weeks, not daily noise. Rising impressions with flat clicks means a CTR (title/description) problem. Rising positions but no conversions means an intent or landing-page problem. Let the data point you to the next fix.
Frequently asked
Which metric matters most?
It depends on your goal, but for most, conversions from organic traffic is the truest measure, visibility only counts if it drives outcomes.
How often should I check?
Weekly for trends, monthly for reporting. Avoid reacting to daily fluctuations.
Put this into practice
Grade your site against our 250-point AEO/GEO checklist and see exactly what to fix, free, no signup.