What is keyword cannibalization?
Keyword cannibalization is when multiple pages on your site target the same keyword, so they compete with each other and split ranking signals.
In plain English
Instead of one strong page, you get several weak ones confusing search engines about which to rank. Fix it by consolidating overlapping pages, differentiating their intent, or setting canonicals to the primary page.
Why it matters for AI search
Fragmented, competing pages give AI engines several muddled sources instead of one authoritative answer, consolidating makes you the clear, citable source on that topic.
Frequently asked
Check Search Console: if several of your URLs rank and swap for the same query, they're likely competing. Content audits also surface overlap.
Merge thin duplicates into one strong page, retarget pages to distinct intents, or canonicalise the secondary pages to the main one.
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