How to track SEO conversions

In one line

Tracking SEO conversions means defining the actions that matter (signups, sales, leads, calls), marking them as conversions in GA4, and attributing them to organic search and specific landing pages.

How to set it up

  1. 1Define your key conversions (purchase, signup, form, call)
  2. 2Mark them as conversion events in GA4
  3. 3Segment by the Organic Search channel
  4. 4View conversions by landing page to see which SEO pages perform
  5. 5For calls/offline, use call tracking or offline conversion import

Why it matters

Without conversion tracking, you're flying blind, you can't tell which rankings make money. Once it's in place, you can invest in the pages and keywords that convert and stop guessing about SEO's value.

Frequently asked

How do I know which SEO pages convert?

In GA4, segment to Organic Search and view conversions by landing page, that shows which ranking pages drive outcomes.

Can I track phone calls from SEO?

Yes, use a call-tracking tool or offline conversion import to tie calls back to organic traffic.

Put this into practice

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