SEO + CRO: traffic that converts
SEO and CRO work best together: SEO brings the right visitors, CRO converts them. Optimising one without the other wastes effort, high traffic that doesn't convert, or a great page nobody finds.
How they combine
SEO targets the right intent and brings qualified traffic; CRO ensures the landing page turns that intent into action. Match the page to the query (SEO) and make acting easy and compelling (CRO). Together they lift revenue from the same effort.
Where to start
Find pages with strong organic traffic but weak conversions, that's the highest-ROI intersection. Fix the value proposition, CTA and friction on those, and every SEO visit you already earn becomes worth more.
Frequently asked
Both, but start where they intersect: high-traffic, low-converting pages. Fixing those turns existing rankings into more revenue fast.
Only if changes remove useful content or slow the page. Done well, better UX and clearer content help both conversions and rankings.
Grade your site against our 250-point AEO/GEO checklist and see exactly what to fix, free, no signup.