Comparisons

How ranking on Google differs from getting cited by AI, and why you need both.

Organic search vs paid search, the trade-off between cost, speed and durability.

Two AI search tools, two citation behaviours, and how to show up in each.

Google's AI summary vs the classic results list, where attention is moving.

Which links pass authority, and why you want a natural mix of both.

Optimising the content vs optimising the machinery that serves it.

Creating content people love vs making it findable in search, and where they meet.

Two root-level files for AI, one invites, one restricts.