Backlink outreach template

In one line

A backlink outreach template is a reusable, personalised email you send to relevant site owners to earn a link, brief, specific, and focused on their benefit, not yours.

The template

Subject: Quick idea for [their article title]

Hi [name],

I was reading your piece on [specific topic], the point about [genuine detail] really landed.

I recently published [your resource], which [adds data / covers a gap / updates something outdated] on the same topic. It might be a useful addition for your readers here: [link].

Either way, thanks for the great work on [their site].

[Your name]

How to use it

Personalise every send, reference something real from their page. Lead with their reader's benefit, keep it short, and only pitch genuinely relevant, high-quality resources. Volume without relevance gets ignored (or marked spam).

Frequently asked

What's a good outreach reply rate?

Highly personalised, relevant outreach can see 5–15% positive replies; generic mass emails see close to zero.

Should I offer something in return?

Lead with genuine value to their readers. Transactional link-swaps at scale can look manipulative to Google.

Put this into practice

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Related

What is a backlink?
A vote of confidence from one site to another, and why quality beats quantity.
What is anchor text?
The clickable words of a link, and how to use them without over-optimising.