Write content AI will quote

Answer engines extract self-contained statements. The more your page reads like a clear, sourced answer, the more likely it is to be quoted.

Lead with the answer

Put a one- to two-sentence direct answer immediately under each heading, then expand. Don't bury the payoff below three paragraphs of setup.

Use question-shaped headings

• Phrase H2/H3s the way people ask (“How much does X cost?”, “What is Y?”).
• Follow each with a crisp answer a model can lift verbatim.
• Keep one idea per section so the extract isn't tangled with other topics.

Be concrete and factual

• Use specific numbers, dates, names and steps, models prefer verifiable specifics over vague claims.
• State facts consistently with the rest of the web; contradictions lower trust.
• Cite your sources; pages that cite are more likely to be cited.

Add FAQ structured data

Mark up genuine Q&A with FAQPage schema. It makes the question/answer pairing machine-explicit, useful for both rich results and answer extraction.