Build a brand entity AI models trust
Consistent facts across the web make models confident enough to name you.
8 min read Advanced
Generative models recommend brands they “know”, entities with consistent, corroborated information across many sources. Building that entity is how you go from invisible to named.
- Keep your name, description, category and key facts identical across your site, profiles and directories.
- Earn mentions on sources models read, reputable publications, industry sites, and structured directories.
- Add Organization schema (name, logo, sameAs links to your profiles) so machines can connect the dots.
- Get listed where your category is discussed; being named alongside competitors trains the model to include you.
Contradictory facts (old addresses, mismatched names) confuse the entity and suppress citations. Audit your top mentions for consistency.
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